We knew attending Engage!23, the luxury wedding conference at The Boca Raton, would be a transformative educational experience…and we were absolutely correct! Aside from the amazing conference details, parties, and networking with wedding pros from around the world, the keynote speakers and breakout sessions were insightful and inspiring.
One session in particular, we were super excited to attend. Angela Desveaux, owner and editor-in-chief of WedLuxe Magazine and Show, did a presentation on using AI technology in wedding design. It was an amazing presentation filled with many intentional uses of AI design within your business as well as for wedding and event design. Not wanting to miss our opportunity to put this new skill to the test, we decided to jump right in with an upcoming wedding show.
We collaborated with Flourish&Co and Blush+Bloom Weddings (who attend Engage!23 with us as well) to include AI design elements within our showroom display at Prime Time Party and Event Rental’s famous wedding open house. It started like many wedding design boards, collecting inspiration to start the creative process. Above you can see our vision board featuring colors and rentals, which all started with our love of a Monique Lhuillier floral gown and large hair bow (we love big bows!).
Our design was based on an “East Coast Preppy Chic” in blue, white and pastels. We planned to use AI to create printed design elements. Emphasis was placed on customization with a printed dance floor wrap, printed table linens, printed napkins, food/bar sign, menus, and lampshades to hang over the dance floor.
With our visual road map in place, we used a generative artificial intelligence program to start our design work. While learning new technology never comes without challenges, we learned that AI could not provide us the exact deliverables we needed. First, we played with having AI make the entire pattern, but after many, many attempts we didn’t absolutely love what was created. We also quickly realized that with a diverse range of sizes and bleeds needed for printing, that we would need more control over the final output than what AI could provide us.
So we pivoted from AI making the entire pattern/design to using AI to create the individual design elements pulled together into Photoshop. The interesting thing about generative artificial intelligence programs is that they only produce low res images sized for the web. This would never work for printing needs, especially for the large scale dance floor wrap. An additional plug-in for Photoshop was purchased to increase the resolution of the designs for printing.
We created individual “realistic watercolor flowers” based off of the flowers that were going to be included in the actual floral designs: light blue delphinium, pink hydrangeas, butter yellow roses, peach stock, pink peonies, white peonies, periwinkle hydrangeas, lavender and larkspur. We included some AI designed butterflies to add to the garden/outdoor wedding vibe.
The graphic above is the design we created in Photoshop from our AI generated flowers. This is what was sent to the printer for the lampshade covers. We also designed the dance floor wrap, bar cling, bar sign, menus, and printed napkins. The table linens were also printed with a blue large check gingham pattern. This design all comes together this week and will be revealed at the wedding show on Saturday, March 2, 2024.
Be sure to check back for the final reveal!
Contributing Partners:
Floral V Designs: Floral and Design
Blush+Bloom Weddings: Planning and Design
Prime Time Party and Event Rental: Linens, Tables, Chairs, Tableware, Dance Floor, Bar, Lampshade Chandeliers
Unlimited Events: Dance Floor Wrap, Panel Walls, Ceiling Swag, White Chiffon Backdrop
The Cakery Dayton: Wedding Cake
Elite Catering and Events: Catering
BLC Entertainment: Lighting
